When I started my position at Lindenblatt, it wasn’t entirely clear how much of my work would revolve around social media.
It wasn’t just about shooting photo content and designing assets – I also had to think about an overall strategy: writing copy, planning the posting schedule, connecting with local influencers, and managing the community. I’ll be honest: I completely underestimated the workload and got hit pretty hard. But within the first few months, I grew into this role and taught myself everything that became relevant – learning by doing at its best.
It wasn’t just about shooting photo content and designing assets – I also had to think about an overall strategy: writing copy, planning the posting schedule, connecting with local influencers, and managing the community. I’ll be honest: I completely underestimated the workload and got hit pretty hard. But within the first few months, I grew into this role and taught myself everything that became relevant – learning by doing at its best.
The story highlights, in particular, documented
the journey of Lokal 4 and its concept.
They captured everything from the early stages, when the location was still under construction, to daily specials and special events. Stories became a key medium for social media output, ensuring an authentic, real-time look behind the scenes for (future) guests. They also functioned as a billboard for daily reminders and 16:9 content.
the journey of Lokal 4 and its concept.
They captured everything from the early stages, when the location was still under construction, to daily specials and special events. Stories became a key medium for social media output, ensuring an authentic, real-time look behind the scenes for (future) guests. They also functioned as a billboard for daily reminders and 16:9 content.
Another important part of the job was collaborating
with local influencers.
The pre-opening event, for example, was shaped by content creators from Hanover and brought the account over 1,000 new followers within 24 hours. I curated a hand-picked selection of 36 influencers and successfully invited them to the event. This kicked off ongoing collaborations with local accounts and laid the foundation for other specials, such as the "Breakfast Week."
with local influencers.
The pre-opening event, for example, was shaped by content creators from Hanover and brought the account over 1,000 new followers within 24 hours. I curated a hand-picked selection of 36 influencers and successfully invited them to the event. This kicked off ongoing collaborations with local accounts and laid the foundation for other specials, such as the "Breakfast Week."
The Lokal 4 brand strategy fit perfectly into the current state of social media
and tapped into the phenomenon of "Instagrammability."
By contrast, the 800 Grad account served more as a classy online business card,
providing in-depth information about its high-end products and current events.
and tapped into the phenomenon of "Instagrammability."
By contrast, the 800 Grad account served more as a classy online business card,
providing in-depth information about its high-end products and current events.
Content created / accounts managed between May 2021 - May 2022 in Hanover
as inhouse creative of the gastronomy Lindenblatt.
as inhouse creative of the gastronomy Lindenblatt.
